Cables Electronics Corporation has developed a new instrument-model XG-75-that has been designed to outperform a competitor's best-selling instrument. Model XG-75 has a useful life of 46,000 hours of service and its operating cost is $2.80 per hour. In contrast, the competitor's product has a useful life of 23,000 hours of service and has operating costs that average $5.40 per hour. The competitor's instrument sells for $160,000. Cables has not yet established a selling price for model XG-75. From a value-based pricing standpoint what is the reference value that Cables should consider when pricing model XG-75?
A) $284,200
B) $279,600
C) $344,000
D) $160,000

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The Answer of Cables Electronics Corporation has developed a new instrument-model XG-75-that has been designed to outperform a competitor's best-selling instrument. Model XG-75 has a useful life of 46,000 hours of service and its operating cost is $2.80 per hour. In contrast, the competitor's product has a useful life of 23,000 hours of service and has operating costs that average $5.40 per hour. The competitor's instrument sells for $160,000. Cables has not yet established a selling price for model XG-75. From a value-based pricing standpoint what is the reference value that Cables should consider when pricing model XG-75?
A) $284,200
B) $279,600
C) $344,000
D) $160,000

Cables Electronics Corporation Has Developed a New Instrument-Model XG-75-That Has