For students not wanting a traditional major in marketing or accounting, for example, the college decided to create a general business major, which allowed any combination of the easiest business courses to comprise the program. The competitive priority achieved in this example is:
A) customization.
B) delivery speed.
C) consistent quality.
D) low-cost.

Question

Quizplus · Accepted Answer

The competitive priority achieved in this example is customization, as the college is responding to the specific needs and interests of students who do not want a traditional major in marketing or accounting by creating a general business major that allows for any combination of courses. This tailored approach is an example of customization.

For Students Not Wanting a Traditional Major in Marketing or Accounting