Carl's audience doesn't agree with some of the things he will be presenting, so he decides to start his speech by talking about the things they do agree with him on. This demonstrates the principle of primacy.

Question

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The principle of primacy states that information presented at the beginning of a speech or presentation tends to have a greater impact than information presented later. By starting with points of agreement, Carl is using this principle to establish a positive rapport with his audience and potentially make them more receptive to his later arguments.

Carl's Audience Doesn't Agree with Some of the Things He