Direct mail as an alternative to television advertising is most likely to come into play
A) when candidates cannot afford to purchase TV ads.
B) in down-ballot races.
C) in media markets that encompass multiple political contests.
D) All of these are correct.

Question

Quizplus · Accepted Answer

Direct mail is a cost-effective alternative to television advertising, making it a popular choice when candidates cannot afford TV ads, especially in down-ballot races where budgets are limited. Additionally, direct mail can effectively target specific demographics in media markets that encompass multiple political contests. Therefore, all of the given options are correct.

Direct Mail as an Alternative to Television Advertising Is Most