A new technological innovation, product, service or business model that overturns the existing dominant innovation or technological standard in the marketplace is called a(n):
A) de facto innovation.
B) evolutionary innovation.
C) sustainable innovation.
D) disruptive innovation.

Question

Quizplus · Accepted Answer

A disruptive innovation is a new product, service, or business model that disrupts, displaces, or replaces an existing dominant innovation or technological standard in the marketplace. It often starts by serving a new or underserved market with a less expensive and lower-performing alternative, but eventually improves and attracts more customers from the mainstream market, leading to the downfall of the incumbent leaders. This concept was introduced by Clayton Christensen in his book "The Innovator's Dilemma."

A New Technological Innovation, Product, Service or Business Model That