If a firm chooses to compete in the same manner in all countries, it is called a:
A) transnational strategy.
B) hybrid strategy.
C) global strategy.
D) multi-domestic strategy.

Question

Quizplus · Accepted Answer

A global strategy involves standardizing the firm's operations and products across all countries in which it operates. The firm seeks to reap the benefits of economies of scale and global brand recognition. In contrast, a multi-domestic strategy involves tailoring the firm's operations and products to each individual country, while a transnational and hybrid strategy are a blend of both global and multi-domestic strategies.

If a Firm Chooses to Compete in the Same Manner