Smart Waves Inc., a company that sells computers, provides an external hard disk along with its high-end professional laptops. Customers can store extra data in these hard disks without having to purchase them. The offer that Smart Waves provides is an example of ________.
A)complementary products
B)network effects
C)buyer power
D)substitutes

Question

Quizplus · Accepted Answer

Smart Waves is providing a complementary product, as the external hard disk is given for free along with high-end professional laptops. This additional product enhances the value of the laptop and provides greater customer satisfaction.