Identify a reason why companies choose to make versus buy.
A)They have the capability to perform an activity better than other firms.
B)They lack the marketing capability to build a brand that will differentiate its products.
C)Coordinating multiple activities in the value chain is always easy.
D)It offers the flexibility to make changes to any activity in the value chain.

Question

Quizplus · Accepted Answer

Companies may choose to make versus buy when they have the capability to perform an activity better than other firms. In this case, the company may have a competitive advantage in producing the product or service in-house rather than outsourcing it.

Identify a Reason Why Companies Choose to Make Versus Buy