Which of the following statements is true of a bundling strategy?
A)It works particularly well when a company offers a broad array of products.
B)It works best in markets where freebies are likely to be very expensive.
C)It typically uses price skimming as a strategy to increase profits.
D)It encourages sales by providing products at a discount.

Question

Quizplus · Accepted Answer

Bundling works well when a company offers a broad array of products because it allows them to package multiple items together, often at a discount, to encourage sales and increase perceived value.

Which of the Following Statements Is True of a Bundling