Which of the following statements is true of a third-party pay strategy?
A)It focuses on a small product user base.
B)It charges the consumers of the actual product or service a high price.
C)It requires a targeted community of users that comprises a customer segment.
D)It typically sells products for a premium price rather than at a discount.

Question

Quizplus · Accepted Answer

A third-party pay strategy requires a targeted community of users that comprises a customer segment. This strategy involves offering a product or service for free or at a lower cost, while charging a fee to a third-party for access to the customer base or for advertising. This can be seen in platforms like Facebook or Google that offer their services for free while charging advertisers for access to their large user base. The strategy does not necessarily focus on a small product user base, charge consumers a high price, or sell products for a premium price.

Which of the Following Statements Is True of a Third-Party