The second step in employer branding includes
A)defining the reasons why the organization is a unique place to work.
B)defining the reasons why the organization is a unique place to work and would be an attractive employer to the desired audience.
C)defining the target audience in terms of where to find them.
D)building a pool of candidates.
E)defining the target audience in terms of where to find them and what they would want from an employer.

Question

Quizplus · Accepted Answer

The second step in employer branding is to define the reasons why the organization is a unique place to work and would be an attractive employer to the desired audience. This involves assessing the organization's strengths, values, and culture, and determining how to effectively communicate these aspects to potential candidates. Defining the target audience and building a candidate pool come after this step.

The Second Step in Employer Branding Includes