The dual coding hypothesis argues that which type of words are more memorable due to having numerous retrieval routes?
A)Long
B)Foreign
C)Imageable
D)Nonsense
E)Multisyllabic

Question

Quizplus · Accepted Answer

The dual coding hypothesis states that items that are both verbal (i.e., words) and visual (i.e., images) are more memorable because they have multiple retrieval routes. Imageable words, which can be easily visualized or have sensory associations, have a stronger visual component and are therefore more memorable than non-imageable words. Choices A, B, D, and E do not necessarily have a visual component that can be easily imagined, so they are not as likely to be memorable according to the dual coding hypothesis.

The Dual Coding Hypothesis Argues That Which Type of Words