Bill's department has been introducing new goods and services on a rapid-fire basis over the past two years. However, business is down, largely because customer feedback on the usefulness, reliability, and durability of the new goods and services is negative. Bill's division manager, Anne, reviews the situation. Anne concludes that the innovation of Bill's department is good; however, ________ is poor.
A)responsiveness
B)quality
C)marketing
D)speed
E)cost competitiveness

Question

Quizplus · Accepted Answer

The negative customer feedback on the usefulness, reliability, and durability indicates that the quality of the new goods and services is poor. The other choices may be factors affecting the success of the department but are not specifically mentioned in the given scenario.

Bill's Department Has Been Introducing New Goods and Services on a Rapid-Fire