Diversified Industries decides to use the expertise it has from its canned-pet-food division and its health-food division to enter the fast-growing market for fresh, natural pet foods. This is an example of
A)diversification.
B)benchmarking.
C)a merger.
D)domain selection.
E)an acquisition.

Question

Quizplus · Accepted Answer

Domain selection involves entering a new market or industry with existing expertise. Diversified Industries is using its expertise from related divisions to enter a new market, which is a classic example of domain selection.

Diversified Industries Decides to Use the Expertise It Has from Its