A(n)________ is a potential threat; customers use it as an alternative, buying less of one kind of product but more of another.
A)new entrant
B)substitute
C)ensemble
D)divestiture
E)complement

Question

Quizplus · Accepted Answer

A substitute is a potential threat because it can take away customers who may choose to buy less of a company's product and switch to a substitute instead. This can lead to a decrease in demand for the original product, resulting in lost sales and revenue for the company.

A(n)________ Is a Potential Threat; Customers Use It as an Alternative