The goods-services continuum consists of which set of the following categories?
A) No goods, some goods, even mix, some service, no service
B) Pure goods, core goods, core services, pure services
C) No service, some service, good service, excellent service
D) Self-service, help desk service, face-to-face service, service-with-a-smile
E) None of these choices are correct

Question

Quizplus · Accepted Answer

The goods-services continuum consists of four categories: pure goods, core goods, core services, and pure services. This categorization helps to describe the degree of tangibility of the product or service being offered, with pure goods being completely tangible and pure services being completely intangible. Core goods and core services fall somewhere in between, with core goods having a tangible component but also requiring a service component (such as product installation or repairs) and core services having an intangible component but also requiring a physical aspect (such as a haircut or a hotel stay).

The Goods-Services Continuum Consists of Which Set of the Following