In this phase, the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing.
A) Phase 1: Concept development
B) Phase 2: System-level design
C) Phase 3: Detail design
D) Phase 4: Testing and refinement
E) Phase 5: Production ramp-up

Question

Quizplus · Accepted Answer

In phase 1, the focus is on generating and evaluating product concepts based on the needs of the target market. This includes identifying customer needs and wants and developing initial ideas for how those needs can be addressed through a product. This phase is critical to the success of the project and sets the direction for subsequent phases.

In This Phase, the Needs of the Target Market Are