Julio is devising a marketing plan for introducing his company's products into a new market. Julio comes up with customized marketing strategies that cater to the unique needs of the new market. All his decisions involve risk and uncertainty as he is unaware of the conditions in the new market. The type of decision being made by Julio in the above situation is called a _____ decision.
A) repetitive
B) programmed
C) standard
D) nonprogrammed
E) satisficing

Question

Quizplus · Accepted Answer

Julio is making a decision that involves risk and uncertainty, indicating that he is making a nonprogrammed decision. Nonprogrammed decisions are unique and non-repetitive, and they require more cognitive effort and creativity than programmed decisions.

Julio Is Devising a Marketing Plan for Introducing His Company's