In order to help implement its corporate strategy, the managers of an organization would most likely develop a(n) _____ plan for the marketing department.
A) functional
B) operational
C) single-use
D) production
E) zero-based

Question

Quizplus · Accepted Answer

A functional plan focuses on a specific function within an organization, such as marketing. It outlines goals and strategies for achieving them, and helps ensure that the department is aligned with the overall corporate strategy. An operational plan is more detailed and focuses on day-to-day activities, a single-use plan is designed for a specific project or event, a production plan focuses on manufacturing processes, and a zero-based plan requires starting from scratch and justifying every expense. Therefore, the most appropriate plan for the marketing department to help implement the organization's corporate strategy is a functional plan.

In Order to Help Implement Its Corporate Strategy, the Managers