In a large conglomerate, while the enterprise on a whole will have a corporate strategy, each SBU will have its own business strategy.

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This is because each SBU (Strategic Business Unit) operates as a separate entity with its own products, markets, and competitors. Therefore, it needs to have a unique business strategy tailored to its specific situation, while still aligning with the overall corporate strategy of the conglomerate.

In a Large Conglomerate, While the Enterprise on a Whole