In Zeithaml, Rust and Lemon's customer pyramid, which of the following describes a gold customer?
A)A marginally profitable user who does not warrant special treatment.
B)A heavy user that is less price sensitive but expects the highest service levels.
C)A user who is somewhat price sensitive and less committed.
D)Low revenue users who nonetheless require reasonable levels of service.
E)Users who generate the volume needed for economies of scale.

Question

Quizplus · Accepted Answer

Gold customers are typically somewhat price sensitive and less committed compared to platinum customers, who are the most profitable and loyal.

In Zeithaml, Rust and Lemon's Customer Pyramid, Which of the Following