Which of the following is NOT a benefit that an organisation may obtain from creating high levels of customer satisfaction?
A)Positive word of mouth
B)More affluent customers
C)Reduced failure costs
D)Increased levels of loyalty
E)Lower costs for attracting new customers

Question

Quizplus · Accepted Answer

Creating high levels of customer satisfaction may not necessarily result in attracting more affluent customers. While satisfied customers may be willing to pay more for a product or service they value, there is no guarantee that this will lead to an increase in the overall affluence of the customer base. The other options are all benefits that an organisation may obtain from high levels of customer satisfaction. Positive word of mouth can lead to increased referrals and new business, reduced failure costs can lead to savings in terms of product returns and warranty claims, increased loyalty can lead to repeat business and higher customer lifetime value, and lower costs for attracting new customers can result from reduced marketing spend and the impact of positive customer reviews on online search rankings.

Which of the Following Is NOT a Benefit That an Organisation