In terms of signs, symbols and artefacts in the servicescape, it is more important that they are designed to suit the venue than to be clearly understood.

Question

Quizplus · Accepted Answer

While it is important for signs, symbols, and artefacts in the servicescape to be designed to suit the venue, it is equally important that they are clearly understood by the customers. It's no use having a sign that is visually appealing but confusing to customers. Clarity and effectiveness of communication should be the top priority when designing signage and other visual elements in the servicescape.

In Terms of Signs, Symbols and Artefacts in the Servicescape