The music being played in shopping centres can be used to influence the purchasing behaviours of consumers.

Question

Quizplus · Accepted Answer

Music has been shown to have a strong impact on consumer behaviour, including influencing purchasing decisions. The tempo, volume, and genre of music played in a shopping centre can affect the mood and emotional state of shoppers, which can then impact their shopping behaviours such as product selection and purchase frequency.

The Music Being Played in Shopping Centres Can Be Used