What does it mean to 'use the service environment as a message-creating medium'?
A)Attract the attention of target segments
B)Make the servicescape stand out from competing establishments
C)Use sounds, scents, and more to heighten consumers' appetite for services
D)Use symbolic cues to communicate the distinctive nature of the service experience
E)Employ colours, textures, etc.to enhance the service experience

Question

Quizplus · Accepted Answer

Using symbolic cues, such as decor, layout, and design, serve as a message-creating medium for communicating the distinctive nature of the service experience to target segments.

What Does It Mean to 'Use the Service Environment as a Message-Creating