In service settings, research has shown that scents can have a strong impact on customer ______, _____ and _____.
A)perceptions; affective responses; post-purchase behaviours
B)purposes; attitudes; evaluative responses
C)mood; evaluative responses; in-store behaviours
D)purposes; attitudes; in-store behaviours
E)mood; purposes; in-store behaviours

Question

Quizplus · Accepted Answer

Research has shown that scents can impact a customer's mood, evaluative responses (perceptions), and in-store behaviors. Option A is partially correct as scents can also impact affective responses, but it is not as encompassing as option C. Option B is not supported by existing research, and option D is incorrect as it includes 'purposes' which do not directly relate to scent effects in service settings. Option E is incorrect as 'purposes' are not directly related to scent effects, and there is no evidence to support its inclusion.

In Service Settings, Research Has Shown That Scents Can Have