The value of using the marketing mix is useful to non-service organisations but has little value in service organisations.

Question

Quizplus · Accepted Answer

The marketing mix (product, price, place, promotion) is applicable to both service and non-service organizations. However, the specific strategies and tactics within each element of the mix may differ for service organizations due to the intangible nature of their offerings. Therefore, the marketing mix can still have value for service organizations, but it may require some adaptation to fit their unique characteristics.

The Value of Using the Marketing Mix Is Useful to Non-Service