Problems often arise when customers fail to show up at appointed times or when service firms overbook.All of the following are marketing strategies for dealing with these operational problems EXCEPT:
A)requiring a deposit
B)cancelling non-paid bookings after a certain time
C)charging a price premium
D)providing compensation to customers for overbooking
E)none of the above

Question

Quizplus · Accepted Answer

Charging a price premium may deter customers from booking and does not directly address the operational problem of no-shows or overbooking. The other options provide solutions to these issues, such as requiring a deposit to secure a booking, cancelling non-paid bookings to free up availability, and providing compensation for overbooking to mitigate the impact on the customer.

Problems Often Arise When Customers Fail to Show Up at Appointed