Psychological costs to the customer can be minimised by ensuring that unpleasant surroundings and procedures are eliminated or minimised.

Question

Quizplus · Accepted Answer

Psychological costs refer to the negative emotional and mental effects that a customer may experience while interacting with a company or its products/services. By eliminating or minimising unpleasant surroundings and procedures, a company can reduce these costs and enhance the customer experience.

Psychological Costs to the Customer Can Be Minimised by Ensuring