Pricing information is less important for services _______ in _______ as customers evaluation is likely made with reference to quality concerns.
A)low; value
B)high; value
C)high; criticality
D)low; criticality
E)high; cost

Question

Quizplus · Accepted Answer

When services are considered critical by customers, pricing information becomes less important as customers are more likely to evaluate the service based on quality concerns rather than price. Therefore, the best choice is high criticality. The other options (low or high value, low criticality, high cost) do not necessarily indicate a reduced importance of pricing information.

Pricing Information Is Less Important for Services _______ in _______

Pricing Information Is Less Important for Services _ in _