When price is set and used with the aim of maximising sales, cash flow and/or profits, we may say that the pricing objective is primarily:
A)operations-oriented
B)patronage-oriented
C)revenue-oriented
D)production-oriented
E)consumption-oriented

Question

Quizplus · Accepted Answer

When the pricing objective is focused on maximizing sales or profits, it is revenue-oriented. This means that the main goal is to generate revenue and increase the company's profitability.

When Price Is Set and Used with the Aim of Maximising