When a franchisor delegates the responsibility for recruiting, training and supporting franchisees, this strategy is referred to as 'master franchising'.

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Master franchising is a strategy in which a franchisor delegates the responsibility for recruiting, training and supporting franchisees to a master franchisee in a particular geographical region or market. The master franchisee becomes the intermediary between the franchisor and the individual franchisees in their region, and they are responsible for providing ongoing support and guidance to those franchisees. This strategy is commonly used by franchisors who want to expand into new markets quickly and efficiently.

When a Franchisor Delegates the Responsibility for Recruiting, Training and Supporting