_______ concept defines the essential nature of the service(s) to be offered with reference to the nature and needs of the market(s) to be targeted, and leads to a specification of what resources will be required to make the concept a reality.
A)The strategic service
B)The service marketing
C)The service operations
D)The service production
E)The service production and consumption

Question

Quizplus · Accepted Answer

The concept that defines the essential nature of the service(s) to be offered with reference to the nature and needs of the market(s) to be targeted is the strategic service concept. This concept is the foundation for developing a service strategy and leads to a specification of what resources will be required to make the concept a reality. The service marketing, service operations, and service production and consumption concepts are all related to the delivery and promotion of the service, but do not necessarily define the essential nature of the service in the same way as the strategic service concept. The service production concept is more focused on the operational aspects of delivering the service.

_______ Concept Defines the Essential Nature of the Service(s) to Be