One of the principal uses of positioning in marketing management is to provide a useful diagnostic tool for defining and understanding the relationship between products/services and markets.

Question

Quizplus · Accepted Answer

Positioning is indeed a useful diagnostic tool for understanding the relationship between products/services and markets. By analyzing the position of a product/service in the market, a marketer can make informed decisions about how to promote the product/service and target the right audience.

One of the Principal Uses of Positioning in Marketing Management