A __________ is a group of buyers who share common characteristics, needs, reasons to purchase, __________ and __________.
A)target market; income levels; age
B)market segment; purchasing behaviour; consumption patterns
C)target market; consumption behaviours; geographic area
D)market segment; physical features; education levels
E)potential market; hobbies; religious beliefs

Question

Quizplus · Accepted Answer

According to the sentence, the group of buyers is referred to as a "market segment," and the shared characteristics are related to "purchasing behaviour" and "consumption patterns." Option B is the only choice that includes these terms. Option A mentions income levels and age, which could be characteristics of a target market, but are not mentioned in the sentence as shared characteristics. Option C includes consumption behaviours but also adds geographic area, which is not mentioned. Option D mentions physical features and education levels, which are not mentioned in the sentence. Option E includes hobbies and religious beliefs, which are not mentioned in the sentence as shared characteristics.

A __________ Is a Group of Buyers Who Share Common