Several factors may enhance risks and uncertainty in the mind of a service purchaser.Which of the following is NOT likely to be one of them?
A)When the service is relatively new
B)When the service is complex
C)When the purchase is important to the customer
D)When the customer is making a repeat purchase
E)When the customer is relatively inexperienced

Question

Quizplus · Accepted Answer

Repeat purchase typically reduces risks and uncertainty as the customer is already familiar with the service and the provider.

Several Factors May Enhance Risks and Uncertainty in the Mind