The most dramatic new market-segmentation strategy is the targeting of regional tastes.

Question

Quizplus · Accepted Answer

This statement is true. Companies are increasingly targeting regional tastes and preferences to create customized marketing strategies for different regions or countries. For example, fast-food chains offer different menu options in different countries based on local food preferences. This approach helps companies better connect with customers and improve their market share in different regions.

The Most Dramatic New Market-Segmentation Strategy Is the Targeting of Regional