Amazon installing "Amazon Lockers" in grocery, 7-Eleven, and drugstores that accept packages for later pickup, in order to combat issues with missing deliveries or having packages stolen, is an example of which type of strategy?
A) Forward integration
B) Backward integration
C) Horizontal integration
D) Related diversification
E) Unrelated diversification

Question

Quizplus · Accepted Answer

Amazon is adopting a forward integration strategy by expanding its distribution channels to include the installation of Amazon lockers in grocery, 7-Eleven, and drugstores. This will ensure that customers have a secure location to pick up their package instead of having to worry about missing deliveries or having packages stolen.

Amazon Installing "Amazon Lockers" in Grocery, 7-Eleven, and Drugstores That