Unrelated diversification is an appropriate strategy when an organization's present channels of distribution can be used to market the new products to current customers.

Question

Quizplus · Accepted Answer

Unrelated diversification involves entering new businesses that are not related to the existing business. If the organization's present channels of distribution can be used to market the new products to current customers, then unrelated diversification can be an appropriate strategy.

Unrelated Diversification Is an Appropriate Strategy When an Organization's Present