Zara strategically uses information technologies to do all of the following EXCEPT:
A) Bring new products quickly to market, meeting customer demands
B) Support a continuous flow of information from stores to manufacturers to distributors
C) Maintain a rich, centralized repository of customer data
D) Build silos of responsibilities with limited interaction between store managers, designers and market specialists
E) Keep its inventory levels very low (relative to other retailers)

Question

Quizplus · Accepted Answer

The statement suggests that Zara does not build silos of responsibilities with limited interaction between store managers, designers, and market specialists; therefore, option D is the incorrect choice. Zara strategically uses information technologies to bring new products quickly to market, support a continuous flow of information from stores to manufacturers to distributors, maintain a rich, centralized repository of customer data, and keep its inventory levels very low (relative to other retailers).

Zara Strategically Uses Information Technologies to Do All of the Following