What do we call the process of administering a survey to a large representative group of individuals to determine any problems with administration, item interpretation, and so on?
A) a field test
B) a focus group
C) a survey promotion
D) a behavior coding study

Question

Quizplus · Accepted Answer

The process described is a field test, which involves administering the survey to a large representative group in order to identify any issues with its administration or interpretation. Option B, a focus group, involves gathering a small group of individuals to discuss a specific topic or issue in depth, but it is not specifically designed for survey testing. Option C, survey promotion, refers to the marketing and advertising of a survey to encourage people to take it, but does not involve testing the survey itself. Option D, behavior coding study, involves the systematic observation and analysis of behavior, and is not directly related to survey testing.

What Do We Call the Process of Administering a Survey