When pretesting a survey, you ask respondents to describe their thoughts when answer survey questions. What method are you using?
A) concurrent "think-aloud" interview
B) retrospective "think-aloud" interview
C) paraphrasing
D) confidence ratings

Question

Quizplus · Accepted Answer

Concurrent "think-aloud" interviews involve respondents verbalizing their thoughts as they answer questions in real-time, which makes it the most appropriate method for asking respondents to describe their thoughts when answering survey questions. Retrospective "think-aloud" interviews, paraphrasing, and confidence ratings are not specifically designed for this purpose.

When Pretesting a Survey, You Ask Respondents to Describe Their