If you were stopped in a shopping mall and asked to complete a survey involving direct contact between the survey researcher and you, what type of survey would you be completing?
A) mail survey
B) self-administered survey
C) personal interview
D) individually administered survey

Question

Quizplus · Accepted Answer

A personal interview involves direct contact between the survey researcher and the respondent, which is what is described in the scenario provided. Mail surveys are completed and returned through the mail, self-administered surveys are completed by the respondent without the presence of a researcher, and individually administered surveys can refer to any type of survey where the researcher is present, but does not necessarily involve direct contact between the researcher and the respondent.

If You Were Stopped in a Shopping Mall and Asked