Customers are often more involved in the design of services than in the design of goods.

Question

Quizplus · Accepted Answer

This is because services are intangible and require interaction between the customer and service provider, whereas goods are tangible and can be designed and manufactured without much input from the customer. Customers may provide feedback and suggestions for improvements, but they are not typically involved in the actual design process of goods.

Customers Are Often More Involved in the Design of Services