The first phase of the QFD process involves?
A) Identification of technical characteristics of the product
B) A competitive comparison
C) Customer identification and information gathering
D) A technical evaluation

Question

Quizplus · Accepted Answer

The first phase of the QFD process is to identify and gather customer information to understand their needs and expectations. This is the foundation for the rest of the process. While technical characteristics and a competitive comparison are important, they come later in the process.

The First Phase of the QFD Process Involves