Choosing a poor location for a restaurant is an example of poor ________?
A) Internal fit
B) External fit
C) Both internal and external fit
D) Neither internal nor external fit

Question

Quizplus · Accepted Answer

Choosing a poor location for a restaurant is an example of poor external fit, since it doesn't align with the external factors such as market demand and accessibility. Internal fit refers to the alignment of a company's resources and capabilities with its strategy, while external fit refers to the alignment between the company's strategy and the external environment.

Choosing a Poor Location for a Restaurant Is an Example