The use of focus groups to estimate a demand forecast is referred to as which type of qualitative forecasting technique?
A) Consumer surveys
B) Delphi method
C) Jury of executive opinion
D) Sale force estimates

Question

Quizplus · Accepted Answer

Focus groups are a qualitative research method in which a small group of people, usually consisting of potential customers, is brought together to discuss a product or service. This technique is commonly used in market research to estimate demand forecasts and preferences. Therefore, the use of focus groups is categorized as a consumer survey, making answer choice A the correct option.

The Use of Focus Groups to Estimate a Demand Forecast