New product introductions, promotions, and pricing which impact demand forecasts are the responsibility of what department within a firm?
A) Operations
B) Distribution
C) Marketing
D) Supply management

Question

Quizplus · Accepted Answer

Marketing is responsible for introducing new products, developing promotions, and setting prices in order to generate demand. Operations is responsible for managing the production process, distribution is responsible for delivering products to customers, and supply management is responsible for sourcing materials and managing supplier relationships.

New Product Introductions, Promotions, and Pricing Which Impact Demand Forecasts