Which statement is correct regarding use of questionnaires for audience analysis?
A) The questionnaire cannot include questions related to beliefs, values or attitudes.
B) The questionnaire should be completed by a group representing a sample of the entire population.
C) The questionnaire must be completed by every audience member in order to be valid.
D) The questionnaire should be lengthy and allow for extended responses.

Question

Quizplus · Accepted Answer

For audience analysis, it is important to get a representation of the entire population. One way to achieve this is by having a group complete the questionnaire who represent the larger population. It is not necessary for every audience member to complete the questionnaire, and it is also possible to include questions related to beliefs, values, and attitudes. However, the questionnaire should not be too lengthy and should have clear and closed-ended questions to easily analyze the results.

Which Statement Is Correct Regarding Use of Questionnaires for Audience