The Mars acquisition of the Wrigley assets was part of its related constrained diversification and added market
Share to the Mars/Wrigley integrated firm. It allowed Mars to gain the market level or reduce its costs below the market level.
A)multipoint competition
B)virtual integration
C)market power
D)vertical integration

Question

Quizplus · Accepted Answer

The acquisition allowed Mars to increase its market share and potentially exert greater control over pricing and distribution, which is indicative of gaining market power.

The Mars Acquisition of the Wrigley Assets Was Part of Its